{"id":3125,"date":"2025-12-03T10:35:44","date_gmt":"2025-12-03T07:35:44","guid":{"rendered":"https:\/\/seora-store.com?p=3125"},"modified":"2026-01-20T17:54:33","modified_gmt":"2026-01-20T14:54:33","slug":"%d9%85%d8%a7%d9%87%d9%88-%d9%86%d8%b8%d8%a7%d9%85-%d9%82%d9%8a%d8%a7%d8%b3-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-iso-10004","status":"publish","type":"post","link":"https:\/\/seora-store.com\/ar\/%d9%85%d8%a7%d9%87%d9%88-%d9%86%d8%b8%d8%a7%d9%85-%d9%82%d9%8a%d8%a7%d8%b3-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-iso-10004\/","title":{"rendered":"\u0645\u0627\u0647\u0648 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u2013 ISO 10004"},"content":{"rendered":"\r\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0635\u0627\u0631 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0623\u064a \u0646\u062c\u0627\u062d\u2026 \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u0648\u064a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0645\u062a\u0627\u0632\u0629\u060c \u0645\u0627 \u0631\u0627\u062d \u062a\u0643\u0645\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0625\u0644\u0627 \u0644\u0645\u0627 \u062a\u0641\u0647\u0645 \u0625\u062d\u0633\u0627\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u062a\u062c\u0631\u0628\u062a\u0647 \u0645\u0639\u0643. \u0647\u0646\u0627 \u064a\u062c\u064a \u062f\u0648\u0631 <strong>ISO 10004<\/strong>\u060c \u0648\u0647\u0648 \u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0644\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 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href=\"https:\/\/seora-store.com%d9%86%d8%b8%d8%a7%d9%85-%d9%82%d9%8a%d8%a7%d8%b3-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-iso-10004\/\">ISO 10004<\/a>\u061f<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>ISO 10004 \u0647\u0648 \u0645\u0639\u064a\u0627\u0631 \u062f\u0648\u0644\u064a \u064a\u062d\u062f\u062f \u0644\u0643 \u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062d\u062f\u062f \u0644\u0643 <em>\u0643\u064a\u0641 \u062a\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a\u0643\u060c \u0643\u064a\u0641 \u062a\u062d\u0644\u0644\u0647\u0627\u060c \u0648\u0643\u064a\u0641 \u062a\u062d\u0648\u0644\u0647\u0627 \u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u0639\u0644\u064a\u0629<\/em>.<br \/>\u0628\u0627\u062e\u062a\u0635\u0627\u0631: \u064a\u062e\u0644\u064a\u0643 \u062a\u0639\u0631\u0641 \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0648\u0646 \u062a\u062e\u0645\u064a\u0646\u0627\u062a \u0623\u0648 \u0627\u062c\u062a\u0647\u0627\u062f\u0627\u062a.<\/p>\r\n\r\n\r\n\r\n<p>\u064a\u0639\u0637\u064a\u0643 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0648\u0627\u0636\u062d \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0628\u0646\u0627\u0621 \u0622\u0644\u064a\u0627\u062a \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\r\n\r\n\r\n\r\n<li>\u0631\u0635\u062f \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0643\u0628\u0631<\/li>\r\n\r\n\r\n\r\n<li>\u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631<\/li>\r\n\r\n\r\n\r\n<li>\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u0644\u064a\u0634 \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u062a\u062d\u062a\u0627\u062c ISO 10004\u061f<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0644\u0623\u0646 \u0627\u0644\u0633\u0648\u0642 \u0635\u0627\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u064a\u0648\u0645 \u064a\u0642\u0627\u0631\u0646 \u0648\u064a\u0639\u0631\u0641 \u0648\u064a\u062e\u062a\u0627\u0631.<br \/>\u0648\u062c\u0648\u062f \u0646\u0638\u0627\u0645 \u064a\u0642\u064a\u0633 \u0631\u0636\u0627\u0647 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d \u064a\u0639\u0637\u064a\u0643:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0645\u0648 \u0628\u0633 \u062a\u0639\u0631\u0641 \u0625\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0631\u0627\u0636\u064a\u2026 \u062a\u0639\u0631\u0641 <em>\u0644\u064a\u0634 \u0631\u0627\u0636\u064a \u0623\u0648 \u0644\u064a\u0634 \u0645\u062a\u0636\u0627\u064a\u0642<\/em>.<br \/>\u0648\u062a\u0641\u0647\u0645 \u0627\u0644\u0644\u064a \u064a\u0635\u064a\u0631 \u062e\u0644\u0641 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633 \u0623\u062b\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u062a\u0647 \u0645\u0639\u0643.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0639\u0637\u064a\u0643 \u0645\u0624\u0634\u0631 \u0648\u0627\u0636\u062d 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style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u062f\u0642\u0629.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629.<\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0623\u062f\u0627\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u0641\u064a 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aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u062a\u0623\u062b\u064a\u0631 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 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\u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0641\u0631\u0635 \u062a\u0637\u0648\u064a\u0631 \u062c\u062f\u064a\u062f\u0629\u060c \u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a \u062a\u0631\u0643\u0632 \u0641\u064a \u0627\u0633\u062a\u0634\u0627\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a \u0628\u062d\u064a\u062b \u064a\u0635\u0628\u062d \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u0631\u0643 \u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/span><\/p>\r\n<h2><b>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u062a\u0642\u0644\u0644 \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u0642\u0639 \u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0623\u062e\u0637\u0627\u0621 \u062a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631\u0647\u060c \u0645\u062b\u0644 \u0639\u062f\u0645 \u062a\u062d\u062f\u064a\u062b \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u0643\u0625\u062c\u0631\u0627\u0621 \u0634\u0643\u0644\u064a\u060c \u062a\u0648\u0636\u064a\u062d \u0645\u0627\u0647\u0648 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u2013 ISO 10004 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u0637\u0628\u064a\u0639\u062a\u0647 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u060c \u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u062a\u062c\u0646\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u0631\u0648\u0633\u0629 \u062a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0646\u0638\u0627\u0645\u060c \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0623\u062e\u0637\u0627\u0621:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062e\u0637\u0637 \u0648\u0627\u0636\u062d\u0629.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062c\u0627\u0647\u0644 \u0645\u062a\u0627\u0628\u0639\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u064a\u0627\u0633.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a \u0634\u0631\u064a\u0643\u0643 \u0627\u0644\u0623\u0645\u062b\u0644 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 ISO 10004\u061f<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0647\u0648 \u0639\u0627\u0645\u0644 \u062d\u0627\u0633\u0645 \u0641\u064a \u0646\u062c\u0627\u062d \u0623\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u064a\u060c \u062a\u0642\u062f\u0645 \u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a \u0642\u064a\u0645\u0629 \u0645\u0636\u0627\u0641\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u062a\u0637\u0628\u064a\u0642 \u0641\u0639\u0627\u0644 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a \u0647\u064a \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0630\u064a \u064a\u062d\u0648\u0644 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u0646\u0645\u0648 \u0648\u0646\u062c\u0627\u062d \u0645\u0633\u062a\u062f\u0627\u0645\u060c \u0645\u0627 \u064a\u0645\u064a\u0632 <\/span><a href=\"https:\/\/seora-store.com\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0644\u0648\u0644 \u0645\u062e\u0635\u0635\u0629 \u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0643\u0644 \u0645\u0624\u0633\u0633\u0629.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062e\u0628\u0631\u0629 \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0623\u0646\u0638\u0645\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0628\u0637 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0645\u0633\u062a\u0645\u0631 \u0642\u0628\u0644 \u0648\u0623\u062b\u0646\u0627\u0621 \u0648\u0628\u0639\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0644\u064a \u064a\u063a\u0637\u064a\u0647\u0627 ISO 10004<\/strong><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062d\u062f\u062f:<br \/>\u2013 \u0625\u064a\u0634 \u062a\u0628\u063a\u0649 \u062a\u0642\u064a\u0633\u061f<br \/>\u2013 \u0648\u0644\u064a\u0634\u061f<br \/>\u2013 \u0648\u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u061f<\/p>\r\n\r\n\r\n\r\n<p>\u0628\u0643\u0630\u0627 \u064a\u0643\u0648\u0646 \u0642\u064a\u0627\u0633\u0643 \u0645\u0648\u062c\u0651\u0647 \u0648\u0648\u0627\u0636\u062d \u0648\u0644\u064a\u0633 \u0639\u0627\u0645 \u0623\u0648 \u0639\u0634\u0648\u0627\u0626\u064a.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. \u0628\u0646\u0627\u0621 \u0645\u0646\u0647\u062c\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0645\u0646 \u0623\u0647\u0645 \u0639\u0646\u0627\u0635\u0631 ISO 10004 \u0625\u0646\u0647 \u064a\u0639\u0637\u064a\u0643 \u0637\u0631\u0642 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0643\u064a\u0629 \u0645\u062b\u0644:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\r\n\r\n\r\n\r\n<li>\u0645\u0642\u0627\u0628\u0644\u0627\u062a<\/li>\r\n\r\n\r\n\r\n<li>\u0645\u0644\u0627\u062d\u0638\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\r\n\r\n\r\n\r\n<li>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644<\/li>\r\n\r\n\r\n\r\n<li>\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062e\u062f\u0645\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0631\u062f\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u0648\u0628\u0643\u0630\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u0643\u0627\u0645\u0644\u0629.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>3. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0647\u0646\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u062c\u0631\u062f &#8220;\u0623\u0631\u0642\u0627\u0645&#8221;.<br \/>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0639\u0644\u0645\u0643:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0643\u064a\u0641 \u062a\u062d\u0644\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a<\/li>\r\n\r\n\r\n\r\n<li>\u0643\u064a\u0641 \u062a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0627\u0644\u0641\u062a\u0631\u0627\u062a<\/li>\r\n\r\n\r\n\r\n<li>\u0643\u064a\u0641 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0623\u062f\u0627\u0621<\/li>\r\n\r\n\r\n\r\n<li>\u0648\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u0631\u062c \u0641\u0631\u0635 \u062a\u062d\u0633\u064a\u0646 \u062d\u0642\u064a\u0642\u064a\u0629<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>4. \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>ISO 10004 \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\r\n\r\n\r\n\r\n<li>\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints)<\/li>\r\n\r\n\r\n\r\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u0648\u0628\u0643\u0630\u0627 \u062a\u0642\u062f\u0631 \u062a\u0639\u0631\u0641 \u0648\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u0644\u0644 \u0627\u0644\u0644\u064a \u062a\u0633\u0628\u0628 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0631\u0636\u0627.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>5. \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631 (Continuous Improvement)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0647\u0630\u0627 \u0623\u0647\u0645 \u062c\u0632\u0621.<br \/>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0639\u0644\u0645\u0643 \u0625\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0627 \u0647\u0648 \u0645\u0634\u0631\u0648\u0639 \u0644\u0645\u0631\u0629 \u0648\u062d\u062f\u0629\u2026<br \/>\u0628\u0644 \u062f\u0648\u0631\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0647\u0627 \u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0636\u062d\u0629:<br \/>\u0642\u064a\u0627\u0633 \u2192 \u062a\u062d\u0644\u064a\u0644 \u2192 \u062a\u0637\u0648\u064a\u0631 \u2192 \u0625\u0639\u0627\u062f\u0629 \u0642\u064a\u0627\u0633 \u2192 \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/seora-store.com\">\u0627\u0644\u062d\u0627\u0641\u0632 \u0627\u0644\u062a\u0642\u0646\u064a (Technical Motivation)<\/a><\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u062a\u0642\u0646\u064a\u0629\u060c ISO 10004 \u064a\u0639\u062a\u0628\u0631 \u0646\u0642\u0644\u0629 \u0646\u0648\u0639\u064a\u0629 \u0644\u0623\u0646\u0647:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u064a\u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 <strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>\u064a\u062f\u0639\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 <strong>\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Dashboards)<\/strong> \u0648 <strong>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong> \u0641\u064a \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a.<\/li>\r\n\r\n\r\n\r\n<li>\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 <strong>\u0623\u0646\u0638\u0645\u0629 CRM \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621<\/strong> \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0648\u0627\u0635\u0644.<\/li>\r\n\r\n\r\n\r\n<li>\u064a\u0633\u0647\u0644 \u0631\u0628\u0637 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0636\u0627 \u0645\u0639 <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs)<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>\u064a\u0631\u0641\u0639 \u062f\u0642\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0639\u0646\u062f \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0635\u0631\u2026 \u064a\u062f\u0645\u062c \u0628\u064a\u0646 \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u060c \u0648\u064a\u062d\u0648\u0644 &#8220;\u0631\u0623\u064a \u0627\u0644\u0639\u0645\u064a\u0644&#8221; \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0629 \u0630\u0643\u064a\u0629 \u062a\u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u0641\u0648\u0627\u0626\u062f ISO 10004 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0628\u0646\u0627\u0621 \u0635\u0648\u0631\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0631\u0641\u0639 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u0641\u0642\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\r\n\r\n\r\n\r\n<li>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0631\u0627\u0636\u064a \u064a\u0631\u062c\u0639 \u0648\u064a\u0643\u0631\u0631<\/li>\r\n\r\n\r\n\r\n<li>\u062e\u0644\u0642 \u062b\u0642\u0627\u0641\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/li>\r\n\r\n\r\n\r\n<li>\u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0644\u0623\u0646 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u062f\u0639\u0645 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0634\u0647\u0627\u062f\u0627\u062a \u062c\u0648\u062f\u0629 \u0623\u062e\u0631\u0649 \u0628\u0633\u0647\u0648\u0644\u0629<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u0648\u064a\u0646 \u0646\u0637\u0628\u0642\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0634\u0623\u0629\u061f<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647 \u0641\u064a:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/li>\r\n\r\n\r\n\r\n<li>\u0627\u0644\u0645\u0637\u0627\u0639\u0645<\/li>\r\n\r\n\r\n\r\n<li>\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0627\u0644\u0645\u0635\u0627\u0646\u0639<\/li>\r\n\r\n\r\n\r\n<li>\u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0627\u0644\u0639\u064a\u0627\u062f\u0627\u062a<\/li>\r\n\r\n\r\n\r\n<li>\u0645\u062f\u0627\u0631\u0633 \u0648\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0639\u0644\u064a\u0645\u064a\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629<\/li>\r\n\r\n\r\n\r\n<li>\u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u0628\u0643\u0644\u0627\u0645 \u0645\u062e\u062a\u0635\u0631: \u0623\u064a \u0645\u0646\u0634\u0623\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u2026 \u0644\u0627\u0632\u0645 \u062a\u0639\u062a\u0645\u062f ISO 10004.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u2013 ISO 10004 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0644\u064a \u064a\u062e\u0644\u064a\u0643 \u062a\u062a\u062d\u0631\u0643 \u0628\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0630\u0643\u064a.<br \/>\u064a\u0639\u0637\u064a\u0643 \u0646\u0638\u0631\u0629 \u062f\u0642\u064a\u0642\u0629\u060c \u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0635\u0648\u0631\u0629 \u0643\u0627\u0645\u0644\u0629 \u0639\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0635\u0627\u0631 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0623\u064a \u0646\u062c\u0627\u062d\u2026 \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u0648\u064a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0645\u062a\u0627\u0632\u0629\u060c \u0645\u0627 \u0631\u0627\u062d \u062a\u0643\u0645\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0625\u0644\u0627 \u0644\u0645\u0627 \u062a\u0641\u0647\u0645 \u0625\u062d\u0633\u0627\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u062a\u062c\u0631\u0628\u062a\u0647 \u0645\u0639\u0643. \u0647\u0646\u0627 \u064a\u062c\u064a \u062f\u0648\u0631 ISO 10004\u060c \u0648\u0647\u0648 \u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0644\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629. \u0646\u0642\u062f\u0631 \u0646\u0642\u0648\u0644 \u0625\u0646\u0647 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-3125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0645\u0627\u0647\u0648 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u2013 ISO 10004 - Tech Motivations<\/title>\n<meta name=\"description\" content=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 ISO 10004 \u0648\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0645\u0646\u0634\u0623\u062a\u0643 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0631\u0641\u0639 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629. \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u064a\u063a\u0637\u064a \u0643\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0641\u0646\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 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